Pepsi and Ateneo pioneers in joint MBA program
August 13, 2011

Pepsi-Cola Products Philippines Inc. (PCPPI), through its corporate university has partnered with one of the country’s premier academic institutions -- the Ateneo Graduate School of Business (AGSB) - in pioneering an Executive Leadership Program for its officers and high potential managers.  

The 24-month course leading to a Masters in Business Administration (MBA) degree is definitely a first in the country, according to Dr. Ed Morato, Bayan Academy Chairman. It leverages the academic strength of a learning institution and the business strength of a leading beverage company.

 Shared vision

“The partnership of Pepsi with Ateneo is an investment on our people. We believe that highly competent leaders are the keys to achieving our business strategies,” PCPPI President Partha Chakrabarti said.

Infusing quality education, AGSB integrates its baseline standard in selecting the first batch of 20 officers from PCPPI’s business units across the country.

With the initial run in November 2012, AGSB will grant an MBA degree in Corporate Entrepreneurship to qualified officers. The curriculum is customized to the strategies and needs of PCPPI through internal-based case studies and actual application within the workplace.

Pepsi University (PU) SVP Roberto Goce explains that the company would benefit from maximizing the research facilities of both AGSB and PU campuses. He adds that “by incorporating internal initiatives and business trends into the program, we will build the Knowledge Management needed to discover innovative business strategies and output.”

 Rising trend

“The partnership between business schools and corporate universities has become an increasing trend in the US,” Dr. Morato shares.

While business schools’ curriculums are industry-relevant, corporate universities invest on measurable and aligned activities to impact the company’s business.

“The program aims to enhance the competencies of our leaders in business to lead and manage Pepsi today and into the future,” PU Administrator Dessie Dayo states.

Established in 2005, Pepsi University, the training and capability-building arm of PCPPI, gears its people for continuous innovation. The partnership with AGSB is just one of the first big initiatives to come.

“Learning and development is a competitive tool and the existence of a corporate university is a sign of our commitment to people empowerment,” PU Head Roberto Goce states.

Pepsi University and Ateneo Graduate School of Business signed the MOA for the Executive Development Program last July 19, 2012.