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Pepsi-Cola Philippines Expands into the Powdered Juice Drinks Category
February 28, 2013

Pepsi-Cola Products Philippines, Inc. (PCPPI) recently announced its entry into the Powdered Juice Drinks category via its flagship brand Mirinda. Called Mirinda Powder Fun Mix, the new product is an orange-flavored juice powder that comes in 35gm sachets and 280gm pouches.

According to PCPPI President, Partho Chakrabarti, the powdered juice segment enjoys a healthy single digit growth annually with only a few major players. “We are excited at the opportunity to provide variety to our consumers. Though this is our first foray into the powdered juice drinks category, we are confident that Mirinda Powder Fun Mix will be well-received, similar to our product innovations in the past”, Chakrabarti added.

Mirinda Powder Fun Mix will be available initially in all major supermarkets, groceries, convenience stores nationwide and in select sari-sari stores at an affordable Php 10.00/pack.