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Pepsi launches its first-ever coffee table book
January 20, 2013

Big things come from small beginnings.

A newly launched Pepsi-Cola Products Philippines Inc. coffee  table book revealed that it was an unselfish desire of a young United States Air Force soldier  to share with Filipino consumers his passion for the famous brand of soft drink that planted the seed of Pepsi’s monolithic existence in the Philippines.

Instead of returning to his hometown in Minnesota when the war ended in the Philippines in 1945, John Clarkin opted to stay put, acquired a Pepsi franchise, and set up the first Pepsi-Cola Bottling Co. of the Philippine  Islands Ltd.

The rest is history, as embodied In the coffee table book entitled “The Pepsi Challenge; A Journey of Remarkable Resilience.”

The Makati City-based Studio 5 Designs Inc. which put the book together said it took 66 years for the Pepsi saga to be told.

 The book was launched last December at the Tent city of the historic Manila Hotel, forming part of the company’s Annual Executive Dinner. Some 300 top members of the soft drinks giant’s leadership team attended the formal gathering.

 “This coffee table book is an eloquent testimony on Pepsi’s roller coaster ride across the Philippine market. It is replete with valuable business lessons that are serving Pepsi well today The photographs and captions provide only glimpses into the Pepsi story, but overall they tell of a corporate legend highlighted by aggressive marketing offensives, sound management, and continuing social responsibility.” PCPPI president Partho Chakrabarti said.

 “Our products have become an indispensible part of the Filipino lifestyle, our operations have shared in developing its communities, and our people have contributed significantly, not only to Pepsi but even to the country. Indeed, all these have enriched our heritage in the Philippines and have made our company into what it is today”, Chakrabarti further shares.

The texts were done by prominent writers Dr. Isagani Cruz and Ms. Janet Villa while the layout was executed by BG Hernandez.

The Muntinlupa City-based PCPPI is the exclusive bottler of PepsiCo beverages in the Philippines, with a relationship spanning 65 years.

Lotte Chilsung, one of the biggest beverage companies in South Korea, is the lead shareholder of PCPPI as an independently-listed company and co-manages it with PepsiCo.

PCPPI manufactures and sells well-known brands such as Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, and Premier. It has established manufacturing facilities across the country, serving at least 440,000 outlets and providing employment through its extensive distribution network. PCPPI was awarded “Pepsi Bottler of the Year – Asia” in 2006.

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