Pepsi-Cola Products Philippines Inc. (PCPPI) bags another trophy to its growing list of accolades and public recognitions as it bagged the much-coveted Anvil Award of Excellence and the Bronze Anvil for its first-ever coffee table book “The PEPSI Challenge: A Journey of Remarkable Resilience” at the 49th Anvil Awards of the Public Relations Society of the Philippines (PRSP).
The Bronze Anvil is the top award for the PR Tools category, and this is the first time that PCPPI has achieved this highest honor. Through bold photos and engaging text, the book captured the company’s roller coaster ride across the Philippine soft drinks market in the last 66 years. It is replete with valuable business lessons that are serving Pepsi well today.
Photo taken following the awards rites shows (from left) Rondell Torres, Thea Agagon-Del Barrio, both of the PCPPI corporate affairs and communications department; Studio 5 staffer BG Hernandez; Studio 5 president Marily Orosa; PCPPI director Rafael Alunan III; Writer Dr. Isagani Cruz; Anvil Juror JJ Calero; PCPPI vice president Jika Dalupan; and PRSP president Bong Osorio.