Water for Life Launched in Isabela Province
October 04, 2015

Pepsi launches “Water for Life” in Isabela---Apparently awed by the ceremonial rite, a little boy gatecrashes into the limelight for a closer look at the ribbon-cutting for Pepsi-Cola’s water pump project meant to provide potable water for Barangay San Manuel, Naguilan, Isabela led by barangay chairman Lurey Lucero and Pepsi vice president for corporate affairs and communications Jika Dalupan (2nd and 3rd from left, respectively). Others in photo are Pepsi human resources manager Buenafe Yarisantos (left) and general manager Ricci Manansala.

Some 180 impoverished residents of Barangay San Manuel, Naguilan, Isabela are now assured of readily accessible fresh and safe drinking water, made possible through partnership with Pepsi-Cola Products Philippines Inc. (PCPPI).

Cagayan Valley-based Pepsi general manager Ricci Manansala recalled that the villagers used to walk for at least one hour to fetch water for their household needs such as drinking and cleaning.
“With the two freshwater pumps donated by Pepsi, clean and safe water is now within their midst,” Manansala noted.

“We are always looking for ways on how to support our communities through our TAYO Na CSR commitments. We can only do it with open minds and hearts, and with people who are willing to partner with us in our desire to make a positive impact on society,” PCPPI vice president for corporate affairs and communications Jika Dalupan stressed.

She explained that TAYO stands for Talino (health and education), Asenso (entrepreneurship), Yaman (environment) and Oras (volunteerism).

Pepsi’s Cagayan Valley Operations raises funds to bankroll its CSR projects through  special product sales, volunteer effort, and a special company grant which made “Water for Life” possible within two months’ time.