Pepsi-Cola Products Philippines, Inc. (PCPPI) President and Chief Executive Officer Phyo Phyu Noe joined the recent ET Future Forward Philippines 2026, where he shared how organizations can use technology and AI to strengthen human capability, sharpen execution, and build trust.

Drawing from PCPPI’s ongoing transformation journey, Phyo highlighted the importance of advancing digital transformation while empowering the frontliners who serve PCCPI’s customers and communities every day. This includes digitalizing the company’s distributor network to improve visibility across daily outlet visits nationwide, from key accounts to sari-sari stores.

He further emphasized that AI readiness goes beyond adopting new tools. He said that it requires clear workflows, defined decision rights, strong accountability, and measurable performance standards that allow technology to create real value across the organization.

As PCPPI continues to serve sari-sari stores, customers, and communities across the country, the company remains committed to leveraging technology responsibly while keeping people at the center of long-term business success.